Medium sticky · Everyday rice · Maharashtra

The rice that
keeps its goodness.

Name: Pure Bites Unpolished Whole Bran Everyday Rice
Brand: Pure Bites
SKU: PB-EVR-1KG
Price: 330 INR
Availability: InStock

A fragrant, medium-sticky everyday rice from one village in Maharashtra. Its gentle aroma fills the kitchen as it cooks, and we take off the husk and nothing else, so the bran stays on, with all the fibre it carries.

Shop now · from ₹330 Why unpolished

250 g sample · 1 kg · 5 kg family pack

A pack of Pure Bites Everyday Rice beside a bowl of rice

Fibre: 10g
Protein: 8.1g
Calories: 368kcal
Chemicals: None

Unpolishedwhole branGrown in Maharashtrano pesticidesNaturally aromaticlow glycemic indexUnpolishedwhole branGrown in Maharashtrano pesticidesNaturally aromaticlow glycemic indexUnpolishedwhole branGrown in Maharashtrano pesticidesNaturally aromaticlow glycemic index

01 — Shop

Bring home the
whole grain.

Most rice is polished until it’s white. Polishing takes the bran with it — and the bran is where the fibre, vitamins and minerals were. So we stop at the husk.

02 — The grain

What unpolished
actually means.

Inside its husk, a grain of rice has three parts. Polishing scrubs away the bran and the germ. We leave them where they are.

Tap or hover a layer to find it in the grain.

Inside the endosperm

Where the stickiness comes from.

The endosperm is the grain’s store of food for a new plant, and the part of rice you eat most of. It is almost all starch, and the kind of starch decides how the rice cooks.

90%

Most of the grain

Once the husk is off, the endosperm makes up roughly nine-tenths of the grain by weight. The bran and germ are the thin remainder, which is why polishing them away loses so much fibre so quickly.

2 starches

Amylose and amylopectin

Amylose cooks into firm, separate grains. Amylopectin swells and turns soft and clinging. Every rice variety has its own balance of the two.

Medium

Our balance

Pure Bites sits in the middle: soft grains that hold together lightly without turning gluey. That is what makes it an easy everyday rice, and why washing it 2–3 times keeps it just right.

Energy

Better wrapped

The endosperm is where most of the grain’s energy and much of its protein sit. Eaten on its own, as white rice, it is digested quickly. Wrapped in its bran and germ, it is digested more slowly.

03 — Aroma

You’ll notice it
before you taste it.

Pure Bites is a naturally aromatic rice. The fragrance is in the grain itself, nothing is added, and because we never polish it, the bran adds a warm, gently nutty note of its own.

01
When you open the pack
A soft, clean, grainy scent, the first sign this is not ordinary white rice.
02
As it cooks
The fragrance rises with the steam and fills the kitchen. This is when it is strongest.
03
When you lift the lid
Warm and slightly nutty from the bran. Rest it five minutes, covered, and the aroma settles into every grain.

Keep the fragrance

Reseal the pouch after every use, so the grain doesn’t lose its scent to the air.
Store it apart from strong spices and pickles; rice picks up nearby smells.
Cook with the lid on and rest it covered, so the aroma stays in the pot.

04 — Benefits

Everyday rice that
does a little more.

Unrefined, naturally whole

Only the husk comes off. The bran and germ stay on.

Good for digestion

10 g of dietary fibre in every 100 g. Fibre keeps digestion regular and helps you stay full for longer, and rice bran feeds the good bacteria in your gut.

10g fibre

Low glycemic index

With its bran intact, the grain is digested more slowly than polished rice, so its energy is released more steadily.

Aromatic, from Maharashtra

A small-grained, naturally fragrant variety from a single village. Open the pack and you will notice it; cook it and the whole kitchen will.

Rice bran also carries natural antioxidants. This is general information, not medical advice; if you have diabetes or another condition, ask your doctor how rice fits your diet. The curve is illustrative, not measured data.

05 — Origin

Grown slowly,
in one small village.

Our rice is cultivated in a small village in Maharashtra under natural environmental conditions, without pesticides or chemicals. Small grains, whole bran and an unpolished texture: light enough to eat every day.

No pesticides or chemicals in the field
Milled only to remove the husk
Packed in resealable pouches
FSSAI Lic. No. 23322002000901

From field to plate

Five steps. Nothing added.

The field

Grown in a small village in Maharashtra, under natural conditions, without pesticides or chemicals.

The grain

A small, aromatic, medium-sticky grain. An everyday rice, light enough for every meal.

The mill

Only the husk comes off. Never polished, so the bran and germ stay on.

The pack

Sealed in resealable pouches, so it reaches you as it left the mill.

A plate of rice with dal, potatoes, greens and beetroot

Your plate

Wash it 2–3 times, cook it gently, and serve it beside dal, sabzi and curry.

06 — Nutrition

Simple food,
honestly labelled.

Every number here is exactly as printed on the back of our pack. Per 100 g, uncooked.

81 gCarbs

10 gFibre

8.1 gProtein

1.1 gFat

Nutrition Facts

Per 100 g

Calories368

Total fat	1.1 g
Saturated fat	0.3 g
Trans fat	0 g
Cholesterol	0 mg
Sodium	48 mg
Potassium	10 mg
Total carbohydrate	81 g
Dietary fibre	10 g
Sugars	0 g
Protein	8.1 g
Calcium · Iron · Thiamin	2% · 3% · 2% DV

% Daily Values based on a 2,000 calorie diet. FSSAI Lic. No. 23322002000901

07 — Cooking

Three steps to
a good pot.

Medium sticky, soft and easy to eat every day, happiest next to dal, sabzi and curry.

A bowl of cooked Pure Bites rice — Serving suggestion

01
Wash 2–3 times
Rinse in cold water until it runs almost clear. This is what keeps the grains from turning too sticky.
02
Soak 30 minutes
The bran is still on, so a short soak helps the grain cook evenly and softly.
03
Cook gently
About 2 to 2½ cups of water per cup of rice. Simmer covered for 20–25 minutes, or 3–4 whistles, then rest 5 minutes.

08 — Questions

Good
to know.

Anything else? Message us on WhatsApp.

What does “unpolished” mean?

Only the husk is removed. Polished rice is milled further until the bran and germ are gone. Keeping them gives you more fibre, vitamins and minerals, a natural colour and a nuttier taste.

How sticky is it?

Medium sticky: soft and slightly clinging, not gluey, which is why it works as an everyday rice. Washing it 2–3 times before cooking keeps the grains more separate; wash it less if you like it softer.

Does it really smell different?

Yes. It is a naturally aromatic variety, and the fragrance comes from the grain itself, with nothing added. It is gentle rather than perfumed: warm and slightly nutty from the bran, strongest while it cooks and in the first minutes after you lift the lid.

Where is it grown?

In a small village in Maharashtra, under natural conditions and without pesticides or chemicals.

Does it contain gluten?

Rice is naturally gluten free. “Sticky” describes the texture, not gluten.

How should I store it?

Reseal the pouch and keep it somewhere cool and dry, out of sunlight. Because the bran is left on, it is best used within a few months of opening.

How do I order?

Add packs to your bag and tap “Order on WhatsApp”. Your order arrives in our chat, and we confirm delivery time and payment there.

from our village to your kitchen

Taste the whole grain.

Shop the rice Ask us on WhatsApp

09 — Contact us

We’d love to
hear from you.

Questions about an order, bulk and trade enquiries, or just how to cook it: reach us however suits you. We reply personally, usually the same day.

WhatsApp+91 99538 14277 Call us+91 99538 14277 Emailcustomercare@purebites.co.in

The rice that keeps its goodness.

Bring home thewhole grain.

What unpolishedactually means.

Where the stickiness comes from.

Most of the grain

Amylose and amylopectin

Our balance

Better wrapped

You’ll notice itbefore you taste it.

When you open the pack

As it cooks

When you lift the lid

Keep the fragrance

Everyday rice thatdoes a little more.